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A Sustainable Fashion Diary for London Fashion Week – Day One, Part Two



It was the night before London Fashion Week and I was fortunate enough to attend two fantastic events – Charlotte Tilbury’s ‘Scent Of A Dream’ Covent Garden launch with Kate Moss, followed by Galeria Melissa’s celebration of Vivienne Westwood’s Rocking Horse Ballerina shoe. Yes, Westwood’s iconic shoe turned 30 and Galeria Melissa London celebrated the occasion with a special installation. Inspired in the burlesque ballet Petrushka, Rocking Horse Ballerina was created in 1986 for the Mini-Crini collection. The shoe was also part of Westwood’s groundbreaking Autumn/Winter 1987’88 show, entitled Harris Tweed. I attended both of these events with our Red Carpet Green Dress founder Suzy Amis Cameron, and wore an independent brand I have been supporting for nearly a decade, Nico Didonna.

Finally got the picture – this was my first fashion week look, but I am sharing it last! It was taken the evening before LFW kicked off, a night I attended two lovely events – Charlotte Tilbury's 'Scent Of A Dream' Covent Garden launch with Kate Moss, followed by Galeria Melissa's celebration of Vivienne Westwood's Rocking Horse Ballerina – for both of these fantastic occasions I wore Nico Didonna; specifically gold Palazzo style trousers with a gold loop effect fabric and a black silk devore top. You can now zoom in and I suggest that you do to see the gorgeous detail in this top and the loops on these trousers. They are beyond luxurious. Shoes – @PublicDesire | Bag – @MehryMu | Necklace – @Etsy | Makeup – @OliverMakeupIsArt Born in Noicattaro, Bari, designer Nico Didonna moved to London in the early 80s where he has lived ever since. A former LCF graduate Italian-born Nico Didonna has steadily built a name for himself since the 80’s, amassing a loyal and fashion-savvy band of followers – all keen to find something made by hand, from well chosen fabrics in his Italian atelier or with local tailors who take their time making his garments. When you visit his atelier you will see that no two pieces are alike – you have to love that, especially if you enjoy looking as anti-high street as possible. This look – 'Day One, Part Two' – has now been added to my full list of articles for @HuffingtonPost, so please click link in bio which directs you to all of my coverage of London Fashion Week for Huffington Post – THANK YOU! And Happy Friday people 🙂 __________________________________________________________________ #NicoDidonna #Atelier #ItalianDesigner #MadeInBritain #Soho #Soho #London #BrewerStreet #MyItalianFriend #SustainableStyle #EcoFashion #WhoMadeYourClothes #LondonFashionWeek #LFW #VivienneWestwood #GaleriaMelissa #WIWT #InSamatasOwn #Fashion #PersonalStyle #InstaFashion @mehrymu @nicodidonna @publicdesire

A photo posted by Life & Style of SAMATA (@iam_samata) on

Born in Noicattaro, Bari, Italian designer Nico Didonna moved to London in the early 80’s where he has lived ever since. The former LCF graduate has steadily built a name for himself, amassing a loyal and fashion-savvy band of followers – all keen to find something well made in a unique range of fabrics from silk devore to silk jersey. Local is the name of the game with this brand and Didonna’s fabrics are sourced from London and around the United Kingdom, from trusted suppliers he has had relationships with for the best part of two decades. His garments are also crafted on a small scale, either in his Italian atelier or by a cluster of local tailors the designer works with, trusting in their ability to make his garments meticulously. By making his collections in this way, Nico is able to respond to bespoke requests and required alterations, and according to the designer in this way he is able to provide his customers with a more personalised garment. This isn’t cookie-cutter fashion for the masses, this is fashion made to stand out and modified with the customer in mind. In his words, “I repeat my styles if necessary – if a garment is popular – and I’m able to respond to my customers needs. This maintains exclusivity and uniqueness, which is of primary importance to me.”

I have been a fan of his multi-functional wrap dresses since day one – you can wear them in at least 3 different ways and it’s a stroke of genius known to be his signature, the epitome of the transformational fashion Nico Didonna is well known for. On average you can wear his versatile pieces at least two different ways (one dress I successfully tied 5 different ways, executing a different style each time). Innovative brands who create this way help consumers’ clothing cover more ground for them and ensure that you are never caught looking like you are stuck on one note with a single piece; it’s clever and the direction conscious fashion is headed. When you visit Nico’s atelier you will see that no two pieces are alike – something I personally treasure as looking as anti-high street as possible is often my goal. Didonna retails from £100 up to around £600 – which means that you will definitely find a nice statement piece within your budget, and one he will tailor to your body type if need be. Based in the heart of Soho, his boutique corners Brewer Street in Soho, so if you are in the area pop in and tell him I sent you! My shoes were faux suede from Public Desire and necklace from NotOnTheHighStreet – a hub for handcrafted bespoke girls, and my ring was Swarovski. In 2012 Swarvoski’s patented an ‘Advanced Crystal’ virtually lead-free formula which became known in the fashion industry as the ‘cleaner, greener stone’. Find out more about why they made my pick here.

Click here for day two of my sustainable style diary.

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